Introduction

Selling your property is a significant step, normally involving one of your biggest financial assets. So how do you choose between different estate agents, and what can you expect for your money?

What would happen if you tried to sell your property yourself, or entrusted the marketing to a new, alternative such as a supermarket? These are fundamental decisions and without the benefit of advice and experience, it is easy to make the wrong choice and lose literally thousands of pounds.

At a time of heightened stress this can all be very confusing, especially with everyone promising you a positive outcome, and yet you want to make the right choice.

It is crucial to distinguish between price and value. You don’t want to be ‘penny wise, pound foolish’ and for the sake of a few hundred pounds introduce an unnecessary element of risk into the process - and either ‘underachieve’ on the price or significantly delay your sale.

Independent estate agents, and Guild Members in particular are an essential part of the property market. They provide a unique range of market intelligence, professional advice, essential services, and local expertise which are not readily available elsewhere, and would almost certainly involve buyers and sellers in additional expense if these had to be sourced separately. Estate agents are incentivised by reward and reputation and so are always completely committed to giving you the very best results and service.

A good agent will always look to understand your needs and objectives before offering any advice.

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